I am a Toronto based Product Designer and Developer with a passion for solving complex problems through thoughtful, user-centric design. I’ve always had a deep interest in both creative and analytical problem-solving, which led me to pursue a career that merges these two worlds.
UX/UI Product Design
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Web & App Development
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Brand Design
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Copywriting
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Illustration
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Brand Design, Copywriting & Illustration
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My Journey
Designing to solve technical problems.
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Lifelong Passions
Ever since I could hold a pen, I've been doodling in the margins of my notebooks. I've always loved creating, drawing and crafting.
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Mechanical Engineering
While earning my degree on a full athletic scholarship, I really appreciated diving into analytical problem solving, learning 3D modeling tools and continuously streamlining processes.
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Data Analytics
Using Google Career Certificates Data Analytics program as a starting point, I started using data as a tool to dive deeper, and validate my creative decisions.
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UX & UI
I fell in love with UX during a UX & UI Bootcamp with the University of Toronto, spending 6 months studying concepts, practicing designing interfaces and branching into freelance.
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Product Design
I started my career as a product designer with the goal of building intuitive, accessible products that could really make a difference in people's everyday life, and was lucky enough to actually do it!
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Web Development & Freelance Tech
I started wearing many hats in my tech role, working on web development, branding, copywriting, product management and focusing on freelance UX services for startups, entrepeneurs and small businesses.
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Software Engineering
My latest certification from Brainstation in Software Engineering was an amazing opportunity to learn coding tools, helping me to not only design user experiences, but to actually bring them from inception to launch.
What I do
I design clean, user-first digital products that balance business goals with real human needs.
With experience across several industries, including startups, small businesses and non-profits, I bring strong UX foundations, responsive UI skills, and a growing technical toolkit to every project. I’m always learning, iterating, and aiming to make every interaction feel seamless and purposeful, no matter the project.
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Launch Responsive Websites
From layout to launch, I create websites that are mobile-friendly, on-brand, and optimized - whether it’s a new venture or a redesign.
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Develop Web Applications
I collaborate across design and development to bring web apps to life - from planning out user flows to coding dynamic, interactive interfaces using tools like React and REST APIs.
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Refresh Brand Identities
I help brands evolve visually without losing their core voice - delivering refreshed logos, guidelines and design systems that feel current, cohesive, and aligned with their audience.
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Research & Ideate Products
I dig into user needs, business goals, and competitive landscapes to shape product direction. I start every project with questions, data insights, and collaborative discovery.
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Gather User Feedback
I love running usability tests, A/B experiments, and user interviews to gather insights that drive better design decisions and help projects to hone in on what real people actually need.
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Iterate & Improve Products
I use analytics, feedback, and testing to refine features and interfaces - treating every launch as the beginning of the next improvement cycle, and continuously looking for ways to improve.
What I Use
Design & Dev Toolkit
I work comfortably across industry-standard tools like Figma, Adobe CC, Webflow, and GitHub, with a growing foundation in React and JavaScript. I enjoy learning new technologies and pride myself on being flexible and tool-agnostic—whatever helps get to great results faster.
Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster.
Koray Okumus
UX Designer, Circooles
We’ve been using Untitled to kick start every new project and can’t imagine working without it.
Candice Wu
Product Manager, Sisyphus
Let’s Build Something Great!
Whether you're looking to elevate a product, refresh your brand, or bring a new idea to life - I’d love to help. Take a look at my work or reach out to chat about how we can collaborate.